Search Engine Marketing (SEM)
Search Engine Marketing
Search Engine Marketing (SEM) is a term that encompasses various strategies and platforms, including Pay-Per-Click (PPC) advertising, Bing Ads, and Google Ads. Despite the different names, the core purpose of SEM remains consistent: to attract high-intent traffic that is in the decision-making phase of their purchasing journey.
SEM focuses on targeting users who are actively searching for specific products or services, which makes them more likely to convert compared to those who encounter organic search results. Research highlights the effectiveness of this approach, showing that up to 80% of users with high intent are inclined to click on a search engine ad rather than an organic search result. This significant preference underscores the value of SEM in reaching potential customers who are ready to make a purchase, demonstrating its critical role in a comprehensive digital marketing strategy.
Our Process
Consultation
First, you’ll meet with an Account Manager, who will help determine what your marketing goals are and identify who your ideal customer is and where to find them.
Creation
Your Account Manager and a PPC specialist will work hand in hand to develop your campaign, designed around your goals and your ideal customer. This phase includes in depth market and keyword research, ensuring your campaign will be ready to deliver leads within the first week of being launched.
Ongoing Managment
Ongoing management is a paramount stage for your newly created campaign, a Search Engine Marketing campaign requires constant optimization to ensure that your campaign only becomes more effective and delivers you consistant results.
