Search Engine Marketing (SEM)
Search Engine Marketing
Search Engine Marketing is known by many names, whether it is PPC, SEM, Bing Ads, or Google Ads at the core Search Engine Marketing is designed to target high intent traffic that have reached the purchase phase of their decision. Research shows that as high as 80% of high intent traffic in this category will click a search engine ad rather than an organic result.
Our Process
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Consultation
First, you’ll meet with an Account Manager, who will help determine what your marketing goals are and identify who your ideal customer is and where to find them.
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Creation
Your Account Manager and a PPC specialist will work hand in hand to develop your campaign, designed around your goals and your ideal customer. This phase includes in depth market and keyword research, ensuring your campaign will be ready to deliver leads within the first week of being launched.
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Ongoing Managment
Ongoing management is a paramount stage for your newly created campaign, a Search Engine Marketing campaign requires constant optimization to ensure that your campaign only becomes more effective and delivers you consistant results.
